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Lead Generation, PR and Photography Buckinghamshire
Expand your customer base & increase profits
We're a group of freelance web marketing, PR and digital photography experts, using our decades of experience to provide cost-effective one-on-one services including Lead Generation, PR and Photography in Buckinghamshire:
PRW - dedicated to working with small and medium-sized companies
LOW OVERHEADS
PRW Communications brings together skills from a group of freelance associates. Many of us work from home, keeping our office and staffing overheads very low so that YOU the customer receives the benefit.
YEARS OF EXPERIENCE
PRW Communications was formed by Robin Weekes. Robin has a Diploma in Marketing and is a Chartered Engineer, having spent 12 years as Managing Director of a marketing communications agency. He has also had directorships in the electronics industry, carrying out sales, marketing, general management and engineering roles.
MANY DIFFERENT SKILLS
With additional skills in online marketing, photography, image creation and finance, we enjoy the challenges presented by smaller companies and understand their problems particularly well, having "sat in their seat". Every member of the team is just as experienced and brings cutting-edge ideas to the table, providing a wide variety of skills including web design, search engine optimisation, PR, Photoshop image creation, video and fresh-looking graphic design.
Here's an example of one of our many services:
Lead Generation, PR and Photography in Buckinghamshire
We provide Lead Generation, PR and Photography services for businesses in Buckinghamshire and surrounding regions. A very wide range of customers from many different markets have benefited from the highly professional Lead Generation, PR and Photography projects that we've carried out in Buckinghamshire. Our Lead Generation, PR and Photography service is just one of our many specialist services and we strive to maintain very high standards of quality in Lead Generation, PR and Photography and every other service. Clients throughout Buckinghamshire have remarked on how they would recommend PRW to other businesses in Buckinghamshire.
More about our Lead Generation, PR and Photography service in Buckinghamshire: the image below contains some examples of Lead Generation, PR and Photography produced for businesses in Buckinghamshire. Contact us for more examples of Lead Generation, PR and Photography in the UK. Partner locations providing Lead Generation, PR and Photography in Buckinghamshire: Hampshire, Berkshire, Surrey, Kent, Oxfordshire, Wiltshire, Buckinghamshire and many other regions. From our main base in Basingstoke Hampshire, we can provide expert advice on Lead Generation, PR and Photography in Buckinghamshire and examples of our Lead Generation, PR and Photography service in Buckinghamshire.
Lead Generation, PR and Photography in Buckinghamshire is a new and unique approach to eMarketing! We create a highly-optimised "marketing website", which is totally customised to your company's products, services and our researhed key Google search phrases. We make no charge for the website creation, we only charge on a "per lead" basis, and you retain your main website. Unlike most other Pay Per Lead schemes, your leads are NOT shared with your competitors.
Usually only a handful of keyphrases can be optimised, but our own Pay Per Lead system enables hundreds of keyphrases to be optimised and indexed by both Google and Yahoo. Most of those Pay Per Lead key phrases will appear on page one or two or three of a Google or Yahoo search. To offer such a service, a web supplier has to be extremely confident in their ability to generate leads. We are totally confident in our Pay Per Lead service.
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The traditional Seven Ps of Marketing
In addition to the traditional four Ps of marketing (Product, Pricing, Promotion and Placement), customer services marketing brings in an extra three, making seven in total. They are collectively known as the extended marketing mix. The extra three Ps are:
People: Anyone coming into contact with customers will have a definite impact on overall customer satisfaction. They may be part of a supporting service or directly involved in a total service. People are always very important because in the eyes of the customer, they are inseparable from the overall customer service . Because of this, they must be well trained, well motivated and be the right type of person for the job. Customers are also referred to under 'people', as they can have an effect on the customer's service experience, (eg at a sponsored event).
Process: This is the entire process in providing a service and the specific behaviour of the people involved, all of which can be crucial to the customer's satisfaction.
Physical evidence: Unlike product evidence, a service cannot be actually experienced before it is supplied, which makes it a very intangible item. This means that prospects could think that there is a greater risk in deciding whether to use a particular service. To reduce this perception of risk, and also to improve the opportunity for success, it is vital to provide potential cnew ustomers with the opportunity to see what the potential service would be like. This is normally done by providing physical evidence like as case studies or magazine articles.
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Top 10 PR Tips
1) Talking about doing PR isn't as good as actually doing something. Waiting for the best story to happen can take a while, it is better to get something out there
2) Have a steady stream of appropriate PR to editors seeking your content
3) Read the up-coming Features list and try to put some PR relevant to the feature
4) Find a PR company that can make something out of your product or service, that you might think is normal
5) Use pictures with your PR to help Editors to visualise your uniqueness
6) 'The more you write the less gets read' good PR companies have learnt to be brief and to the point
7) Recycle old PR with a fresh new slant, in some fringe publications
8) Good PR agents will find a good story by just interviewing your customers
9) Fully written-up Testimonials with pictures are like gold, you can use them for PR and for sending to prospects in your marketing materials
10) Measure the success of your PR with clippings, but allow time for editors to start using your submissions
A technique used in public relations is to identify the specific target audience, and then to tailor every message to appeal directly to that audience. The audience can be a general, nationwide or worldwide audience, and it is often a segment of a entire population. Marketers often refer to "demographics" such as "black males 20-40" for example. In public relations an audience is often more fluid, being whoever a company wants to reach. For example, recent political target audiences include "soccer moms". There is also a grouping based on fitness, eating preferences etc.
As well as audiences, there are stakeholders, people who have a "stake" in a specific issue. All audiences are potential stakeholders, but not all of the stakeholders are audiences. To provide an example, a charity enlists a PR agency to produce a campaign to raise money to find potential cures for a disease. The charity and the sufferers of the disease are stakeholders, and the audience is everyone who could donate money.
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| The UK geographic areas that we cover
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