Top 7 questions to determine whether sales leads are qualified
There are seven essential questions used to determine if the contact or business is a qualified prospect:
1) Does this contact or business have a need for my company’s services or products?
2) Does this contact or prospect business perceive a need or problem that may be met by my company’s product or service?
3) Does the contact or prospect business have a real desire to fulfil this actual need or solve this problem?
4) Can this contact's desire to fulfil actual needs or solve problems be converted into a belief that my company’s product or service is needed?
5) Does this contact or prospect business have the financial budget to pay?
6) Does this contact or prospect have the company authority to buy?
7) Is this potential contact's purchase large enough to make it a profitable sale?
These are the questions that you should ask, and we ask them as well, during the prospect qualification process (which is always the most important part of the lead generation process).