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Lead Generation, PR and Photography Cheltenham
Expand your customer base & increase profits
We're a group of freelance web marketing, PR and digital photography experts, using our decades of experience to provide cost-effective one-on-one services including Lead Generation, PR and Photography in Cheltenham:
PRW - dedicated to working with small and medium-sized companies
LOW OVERHEADS
PRW Communications brings together skills from a group of freelance associates. Many of us work from home, keeping our office and staffing overheads very low so that YOU the customer receives the benefit.
YEARS OF EXPERIENCE
PRW Communications was formed by Robin Weekes. Robin has a Diploma in Marketing and is a Chartered Engineer, having spent 12 years as Managing Director of a marketing communications agency. He has also had directorships in the electronics industry, carrying out sales, marketing, general management and engineering roles.
MANY DIFFERENT SKILLS
With additional skills in online marketing, photography, image creation and finance, we enjoy the challenges presented by smaller companies and understand their problems particularly well, having "sat in their seat". Every member of the team is just as experienced and brings cutting-edge ideas to the table, providing a wide variety of skills including web design, search engine optimisation, PR, Photoshop image creation, video and fresh-looking graphic design.
Here's an example of one of our many services:
Lead Generation, PR and Photography in Cheltenham
We provide Lead Generation, PR and Photography services for businesses in Cheltenham and surrounding regions. A very wide range of customers from many different markets have benefited from the highly professional Lead Generation, PR and Photography projects that we've carried out in Cheltenham. Our Lead Generation, PR and Photography service is just one of our many specialist services and we strive to maintain very high standards of quality in Lead Generation, PR and Photography and every other service. Clients throughout Cheltenham have remarked on how they would recommend PRW to other businesses in Cheltenham.
More about our Lead Generation, PR and Photography service in Cheltenham: the image below contains some examples of Lead Generation, PR and Photography produced for businesses in Cheltenham. Contact us for more examples of Lead Generation, PR and Photography in the UK. Partner locations providing Lead Generation, PR and Photography in Cheltenham: Hampshire, Berkshire, Surrey, Kent, Oxfordshire, Wiltshire, Cheltenham and many other regions. From our main base in Basingstoke Hampshire, we can provide expert advice on Lead Generation, PR and Photography in Cheltenham and examples of our Lead Generation, PR and Photography service in Cheltenham.
Lead Generation, PR and Photography in Cheltenham is a new and unique approach to eMarketing! We create a highly-optimised "marketing website", which is totally customised to your company's products, services and our researhed key Google search phrases. We make no charge for the website creation, we only charge on a "per lead" basis, and you retain your main website. Unlike most other Pay Per Lead schemes, your leads are NOT shared with your competitors.
Usually only a handful of keyphrases can be optimised, but our own Pay Per Lead system enables hundreds of keyphrases to be optimised and indexed by both Google and Yahoo. Most of those Pay Per Lead key phrases will appear on page one or two or three of a Google or Yahoo search. To offer such a service, a web supplier has to be extremely confident in their ability to generate leads. We are totally confident in our Pay Per Lead service.
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The Four Ps of marketing
In the 1960s, the Harvard Business School discovered a number of company actions that influence the decision to buy goods or services. They suggested that the actions are a “Marketing Mix”, containing four elements: product, price, promotion and placement.
Product: The product aspects of marketing cover the specifications, and how they relate to the end-user's needs and wants. The scope of a product normally includes supporting elements such as warranties, support and guarantees.
Pricing: This covers the process of setting the best price for a product, including discounts. The price does not necesarily need to be monetary - it can be what’s exchanged for the product or service - time, energy, or a measure of attention.
Promotion: This covers web advertising, sales promotion, publicity, and face-to-face selling and branding, and refers to the various methods of sales promotion.
Placement (or distribution): covers how the product or service gets to the customer eg distribution or retailing. This fourth P is also called Place, referring to the channel through which it is sold (eg online or retail etc), which region or industry and which market segment (eg teenagers, families, business people etc).
These four marketing elements are often called the marketing mix, which can be used to create a marketing plan. The four Ps marketing model is useful for B2B both products and services. High-value consumer products require refinement to this model. Services marketing must also take account of the unique nature of the services.
B2B marketing must also take into account long-term agreements typically found in supply chain contracts. Relationship marketing attempts to accomplish this by looking at all aspects of marketing from a long-term relationship-building angle rather than looking at individual transactions.
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What is a "qualified sales lead"?
A qualified prospect is a sales lead and has three attributes:
1) A need - a highly-qualified prospect needs your product or service now or relatively soon. For example, if you sell widgets with an average lifespan of three years, a good prospect is one who owns a two-year-old widget, not a contact who bought a new one last year.
2) A sufficient budget - a qualified prospect has the budget to buy your product or service. Don't waste your time pursuing a contact who truly can't afford to buy what you're selling or a company that has used up its yearly budget.
3) The authority to buy - a good prospect has the authority and is prepared to take action. The simpler and more efficient their decision-making process is, the better your opportunity of closing the sale.
Prospecting is the first step in the complex selling process. A prospect is a qualified person or business contact that has the potential to buy your product or service. A prospect should not be confused with a "sales lead."
The name of a contact or business who might be a prospect is referred to as a potential sales lead. A sales lead can also be referred to as a "suspect," indicating the contact or business is suspected of being a prospect.
Once the lead has been "qualified," it becomes a prospect. In other words, a "sales lead" is a suspect, whereas a "qualified sales lead" is a prospect -- and there's a BIG difference between the two.
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| The UK geographic areas that we cover
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