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Lead Generation, PR and Photography UK
Expand your customer base & increase profits
We're a group of freelance web marketing, PR and digital photography experts, using our decades of experience to provide cost-effective one-on-one services including Lead Generation, PR and Photography in UK:
PRW - dedicated to working with small and medium-sized companies
LOW OVERHEADS
PRW Communications brings together skills from a group of freelance associates. Many of us work from home, keeping our office and staffing overheads very low so that YOU the customer receives the benefit.
YEARS OF EXPERIENCE
PRW Communications was formed by Robin Weekes. Robin has a Diploma in Marketing and is a Chartered Engineer, having spent 12 years as Managing Director of a marketing communications agency. He has also had directorships in the electronics industry, carrying out sales, marketing, general management and engineering roles.
MANY DIFFERENT SKILLS
With additional skills in online marketing, photography, image creation and finance, we enjoy the challenges presented by smaller companies and understand their problems particularly well, having "sat in their seat". Every member of the team is just as experienced and brings cutting-edge ideas to the table, providing a wide variety of skills including web design, search engine optimisation, PR, Photoshop image creation, video and fresh-looking graphic design.
Here's an example of one of our many services:
Lead Generation, PR and Photography in UK
We provide Lead Generation, PR and Photography services for businesses in UK and surrounding regions. A very wide range of customers from many different markets have benefited from the highly professional Lead Generation, PR and Photography projects that we've carried out in UK. Our Lead Generation, PR and Photography service is just one of our many specialist services and we strive to maintain very high standards of quality in Lead Generation, PR and Photography and every other service. Clients throughout UK have remarked on how they would recommend PRW to other businesses in UK.
More about our Lead Generation, PR and Photography service in UK: the image below contains some examples of Lead Generation, PR and Photography produced for businesses in UK. Contact us for more examples of Lead Generation, PR and Photography in the UK. Partner locations providing Lead Generation, PR and Photography in UK: Hampshire, Berkshire, Surrey, Kent, Oxfordshire, Wiltshire, UK and many other regions. From our main base in Basingstoke Hampshire, we can provide expert advice on Lead Generation, PR and Photography in UK and examples of our Lead Generation, PR and Photography service in UK.
Lead Generation, PR and Photography in UK is a new and unique approach to eMarketing! We create a highly-optimised "marketing website", which is totally customised to your company's products, services and our researhed key Google search phrases. We make no charge for the website creation, we only charge on a "per lead" basis, and you retain your main website. Unlike most other Pay Per Lead schemes, your leads are NOT shared with your competitors.
Usually only a handful of keyphrases can be optimised, but our own Pay Per Lead system enables hundreds of keyphrases to be optimised and indexed by both Google and Yahoo. Most of those Pay Per Lead key phrases will appear on page one or two or three of a Google or Yahoo search. To offer such a service, a web supplier has to be extremely confident in their ability to generate leads. We are totally confident in our Pay Per Lead service.
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The traditional Seven Ps of Marketing
In addition to the traditional four Ps of marketing (Product, Pricing, Promotion and Placement), customer services marketing brings in an extra three, making seven in total. They are collectively known as the extended marketing mix. The extra three Ps are:
People: Anyone coming into contact with customers will have a definite impact on overall customer satisfaction. They may be part of a supporting service or directly involved in a total service. People are always very important because in the eyes of the customer, they are inseparable from the overall customer service . Because of this, they must be well trained, well motivated and be the right type of person for the job. Customers are also referred to under 'people', as they can have an effect on the customer's service experience, (eg at a sponsored event).
Process: This is the entire process in providing a service and the specific behaviour of the people involved, all of which can be crucial to the customer's satisfaction.
Physical evidence: Unlike product evidence, a service cannot be actually experienced before it is supplied, which makes it a very intangible item. This means that prospects could think that there is a greater risk in deciding whether to use a particular service. To reduce this perception of risk, and also to improve the opportunity for success, it is vital to provide potential cnew ustomers with the opportunity to see what the potential service would be like. This is normally done by providing physical evidence like as case studies or magazine articles.
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Customer focus
Very many companies today have a customer focus, otherwise known as market orientation. These phrases imply that the company focuses ll of its activities and products on consumer demand. There is the customer-driven approach, the market-change approach and the product innovation approach.
With the consumer-driven approach, the consumer wants brcome the strategic marketing decisions. No strategy is developed until it undergoes consumer research. Each aspect of a product, including the nature of the product itself, is affected by the needs of consumers. The starting point is the consumer. The reason for this approach is that it's pointless spending R&D budget developing products that people will never buy. Looking at the past, many products were commercial failures despite being technology breakthroughs.
The formal approach to customer-focused marketing is known as SIVA (Solution, Information, Value, Access). The SIVA system is basically the four Ps renamed and reworded with a customer focus.
Using the SIVA Model generates a demand or customer-centric alternative to the traditional 4Ps model (product, price, place, promotion) of marketing.
Product → Solution
Promotion → Information
Price → Value
Place → Access
The revised four elements of the SIVA model are:
Solution: is the solution appropriate to the customer's need?
Information: is the customer aware of the solution? and do they know enough to make a buying decision?
Value: does the customer know what it will cost, the benefits and their reward?
Access: Where can the customer purchase the solution? and how easily can they buy it and get delivery?
The SIVA model was originally proposed by Chekitan Dev and Don Schultz in the press, the Marketing Management Journal of the American Marketing Association. It was then presented in Market Leader, the journal of the Marketing Society published in the UK. In essence, the model focuses on the customer and how they, the prospect view the potential transaction.
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| The UK geographic areas that we cover
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