Top 7 questions to determine whether sales leads are qualified

There are seven essential questions used to determine if the contact or business is a qualified prospect:

1) Does this contact or business have a need for my company’s services or products?

2) Does this contact or prospect business perceive a need or problem that may be met by my company’s product or service?

3) Does the contact or prospect business have a real desire to fulfil this actual need or solve this problem?

4) Can this contact's desire to fulfil actual needs or solve problems be converted into a belief that my company’s product or service is needed?

5) Does this contact or prospect business have the financial budget to pay?

6) Does this contact or prospect have the company authority to buy?

7) Is this potential contact's purchase large enough to make it a profitable sale?

These are the questions that you should ask, and we ask them as well, during the prospect qualification process (which is always the most important part of the lead generation process).

Internet Marketing

Internet marketing, also known as web marketing, online marketing, or eMarketing, is the marketing of products or services using the Internet.

The Internet has brought many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a worldwide audience. The interactive nature of Internet marketing, providing instant response and encouraging responses, is unique to the medium.

Internet marketing is often considered to have a wider scope because it includes digital media such as the Internet, email, web banner ads etc. However, Internet marketing also includes digital customer data and customer relationship management (CRM) systems.

Internet marketing brings together creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply include building or promoting a website, nor does it simply mean placing a banner ad on a website.

Effective Internet marketing requires a comprehensive marketing strategy that emphasises a company's business model and sales goals with its website usage and appearance, focusing on its target markets through the considered choice of advertising options, media, and design.

Internet marketing also means the considered placement of media during the different stages of the customer engagement cycle, using search engine marketing (SEM), search engine optimisation (SEO), banner ads, email marketing, and Web strategies.