The traditional Seven Ps of Marketing

In addition to the traditional four Ps of marketing (Product, Pricing, Promotion and Placement), customer services marketing brings in an extra three, making seven in total. They are collectively known as the extended marketing mix. The extra three Ps are:

People: Anyone coming into contact with customers will have a definite impact on overall customer satisfaction. They may be part of a supporting service or directly involved in a total service. People are always very important because in the eyes of the customer, they are inseparable from the overall customer service . Because of this, they must be well trained, well motivated and be the right type of person for the job. Customers are also referred to under 'people', as they can have an effect on the customer's service experience, (eg at a sponsored event).

Process: This is the entire process in providing a service and the specific behaviour of the people involved, all of which can be crucial to the customer's satisfaction.

Physical evidence: Unlike product evidence, a service cannot be actually experienced before it is supplied, which makes it a very intangible item. This means that prospects could think that there is a greater risk in deciding whether to use a particular service. To reduce this perception of risk, and also to improve the opportunity for success, it is vital to provide potential cnew ustomers with the opportunity to see what the potential service would be like. This is normally done by providing physical evidence like as case studies or magazine articles.

Internet Marketing

Internet marketing, also known as web marketing, online marketing, or eMarketing, is the marketing of products or services using the Internet.

The Internet has brought many unique sales benefits to marketing, one of which is lower costs for the distribution of information and media to a worldwide audience. The interactive nature of Internet marketing, providing instant response and encouraging responses, is unique to the medium.

Internet marketing is often considered to have a wider scope because it includes digital media such as the Internet, email, web banner ads etc. However, Internet marketing also includes digital customer data and customer relationship management (CRM) systems.

Internet marketing brings together creative and technical elements of the Internet, including design, development, visual creativity, advertising, and sales. Internet marketing does not simply include building or promoting a website, nor does it simply mean placing a banner ad on a website.

Effective Internet marketing requires a comprehensive marketing strategy that emphasises a company's business model and sales goals with its website usage and appearance, focusing on its target markets through the considered choice of advertising options, media, and design.

Internet marketing also means the considered placement of media during the different stages of the customer engagement cycle, using search engine marketing (SEM), search engine optimisation (SEO), banner ads, email marketing, and Web strategies.